Dear Members, 2013-14 Challenges - a Journey in Retrospect and Outlook Indian Economic Environment and Global conditions The global growth outlook has largely remained unchanged during the year 2013. Growth is likely to be in the region of 3.5 per cent in 2014, about half a percentage point higher than in 2013. The expansion is expected to be led by advanced economies, especially the US. Accommodative monetary policy and reforms in the aftermath of the global financial and the euro zone crises have slowly started bearing fruit in advanced economies. After a soft patch at the start of the year 2013, US economic activity is expected to pick up during 2014 on the back of strong corporate financials, favorable financing conditions, smaller fiscal drag and strong price competitiveness. Moreover, after prolonged recession, the euro zone area is expected to contribute positively to global growth in 2014. Emerging Markets and developing economies, however, had to face inflationary pressures, though actions in tightening monetary policy and slack in output are expected to generate some disinflationary momentum. These economies also face new risks on account of more tightened monetary policies. Although, growth picked up in these markets, momentum looked weak as compared to advanced economies. On the back of above, Indias GDP growth for 2013-14 is expected at 4.6 per cent, close to the decade-low growth of 4.5 per cent clocked in 2012-13. However, GDP growth for 2014-15 is expected to hover around little above 5%. Consumer price inflation still remains an important challenge, and is expected to trend down. Further tightening of the monetary stance might be needed for a durable reduction in inflation and inflation expectations. Mining and Infrastructure Sectors performed better in recent past. Key Indicators suggest that Manufacturing Sector continues to be an area of concern with the sector, registering a decline of 3.7 per cent in Feb 2014, against stagnant production in January. Recent IIP estimates also suggest revival may turn out to be a protracted process. The sectors dismal performance has been driven largely by the fall in domestic demand. Private final consumption expenditure grew by 2.5 per cent in 2013-14, as against 9.6 per cent 2011-12 implying that domestic-demand-driven industries are seeing sustained weakness.However, business sentiments are expected to revive with formation of stable government and normal monsoon and country is expected to perform better in time to come on economic front in general and on industrial front in particular. Indian Cement Industry On the backdrop of continued recessionary conditions prevailing in Indian economy, Indian Cement Industry has witnessed flat growth during the fiscal 2013-14 which has been largely on account of adverse macro environment prevailing almost through the year. Slowdown in infrastructure sector and prolonged monsoon added further woos for the industry. Lower than expected growth in consumption pattern of cement was mainly on account of higher lending rates in housing sector, a virtual halt in government spending on infrastructure sector as also higher borrowing cost in commercial segment. The recent years witnessed huge capacity addition in cement industry. Lower than expected growth in demand on account of reasons mentioned above, has resulted into lower capacity utilization. Lower capacity utilization has resulted into pressure on absorption of fixed costs, on the other hand, inflationary conditions have resulted into higher variable cost in form of increase in freight, power and raw material costs. All factors taken together have resulted into contraction in margins and bottom lines of companies. KEY HIGHLIGHTS 2013 -14 Consolidated cement production was 16, 64,037 MT during the year as against 10, 67,465 MT during the previous financial year, registering a growth of 56%. Consolidated net sales were Rs. 102,798.95 Lacs during the year under review as compared to Rs. 59, 497.13 Lacs during the financial year 2012-13, registering a growth of 73%. Consolidated EBIDTA was 96% higher at Rs. 23,650.50 Lacs as compared to Rs. 12,047.69 Lacs during the immediate previous financial year. Consolidated loss before tax during the year 2013-14 was at Rs. 479.26 Lacs as against a profit of Rs. 4,897.67 Lacs in the year 2012-13. This was mainly on account of higher interest charge and depreciation during the year under review. Average net sales realization during the year under review has grown by 3% during the year under review as compared to previous year. FINANCIAL RESULTS (Rs. in Lacs)Particulars | Consolidated | Standalone |
2013-2014 | 2012-2013 | 2013-2014 | 2012-2013 |
Net Sales / Income | 103, 060.96 | 59,687.70 | 73,675.38 | 36,200.22 |
Profit before Interest, Depreciation, Tax and extra ordinary items | 23,650.50 | 12,047.69 | 6,595.92 | 6,773.23 |
Extraordinary Items | (102.39) | 9.80 | (108.11) | 118.46 |
Profit before Interest, Depreciation and Tax | 23,548.11 | 12,057.49 | 6,487.81 | 6,891.69 |
Interest & Finance Charges | (8,344.19) | (2,682.36) | (3,486.25) | (1,699.20) |
Depreciation | (15,683.18) | (4,477.46) | (4,531.79) | (2,083.80) |
Profit/(Loss) before Tax | (479.26) | 4,897.67 | (1,530.23) | 3,108.69 |
Provision for taxation: | | | | |
- Current Tax | (87.87) | (1,417.72) | - | (623.35) |
- Less: MAT credit entitlement | - | 1,417.72 | - | 623.35 |
- Net Current Tax | (87.87) | - | - | - |
-MAT Credit entitlement of earlier years | (26.61) | - | - | - |
- Income Tax for earlier years | 0.40 | - | - | - |
- Deferred Tax | 247.62 | (578.68) | (39.15) | (40.13) |
-Minority Interest | (74.15) | (28.07) | - | - |
Net Profit after Tax (after minority) | (419.88) | 4,290.92 | (1,569.38) | 3,068.55 |
OPERATIONAL PERFORMANCE FY 2013-14, although an year marked with inflation, slowdown in economy and flat demand growth of cement, has been an year of stabilization of operation for your company. Your company has been able to stabilize operation of its newly set up grinding unit at Guwahati which was commissioned during last quarter of Financial Year 2012-13. The operation of newly commissioned Clinker Manufacturing Unit of subsidiary M/s. Star Cement Meghalaya Limited at Lumshnong (Meghalaya) also has largely been stabilized during the year under review. FY 2013-14 was first full year of operation for both the newly commissioned units. However, amid the challenges posed by macro-economic conditions which prevailed throughout the year under review, your company has been able to stabilize its operation of its new units and has been able to manufacture 13,78,616 MT of Clinker on consolidated basis as against 835,576 MT during the FY 2012-13, registering a growth of 65% over last year. Your company produced 16,64,037 MT of cement during the year under review on consolidated basis as against 10,67,465 MT during FY 2012-13 registering a growth of 56%. Cement dispatch on consolidated basis was 16,53,279 MT during the year under review as against 10,69,489 MT during FY 2012-13, registering a growth of 55% over previous year. Similarly, Sale of cement grew from 10,65,097 MT on consolidated basis during last year to 16,31,048 MT during the FY 2013-14, registering a growth of 53%. In the first full year of operation, both of the newly commissioned units have been able to achieve around two-third of its capacity utilization. Grinding unit at Guwahati produced 954,679 MT of cement during the year under review which accounts for 60% (approx.) of installed capacity. Similarly, the clinkerisation unit of subsidiary M/s. Star Cement Meghalaya Limited has achieved a capacity utilization of 63% and has manufactured 11,02,905 MT of Clinker during its first full year of operation. With more stabilized operation, your company expects larger volumes of clinker and cement production from next financial year onward. DIVIDEND Your Company has declared and paid an interim dividend at the rate of 25% (Rs. 2.50 per equity share of Rs. 10/-each) during the month of January, 2014. Total outgo on account of dividend for the year under review amounts to Rs. 1,226.15 Lacs including dividend distribution tax of Rs. 178.11 Lacs. To meet the operational requirement of funds, your directors do not recommend any further dividend for the year under review. MARKET DEVELOPMENTS With commissioning of new units, your company has been able to capitalize on potential of markets of North Eastern Region (NER). Despite flat demand growth in the markets of North East, your company has been able to grow its sales volume by 37% in the region. Your Company sold 14,16,426 MT of cement on consolidated basis in the markets of NER during the year under review as against 10,32,839 MT during the last financial year. The market share of your company further improved from 18% during last financial year to 23% during the year under review. This has been achieved by concentrating on more focused approach to expand its reach in rural and semi-urban market of NER. This was further supported by increased brand visibility and focused campaigning of your brand STAR CEMENT in remotest areas of the region. Companys Brand STAR CEMENT continues to enjoy leadership position in the region. Apart from intensifying its effort in NER market, your company is pleased to inform that product of your company under the same brand STAR CEMENT has successfully been placed in the markets of West Bengal and Bihar. Keeping in view the short time frame since your company launched its product in these market, the efforts put in the markets of West Bengal & Bihar have started bearing fruits for the company. Your company has been able to cloak a sales volume of 2,14,622 MT of Cement in a very short span of time in these markets during the year under review as compared to 32,258 MT during the immediate preceding financial year which accounts for more than five times growth during the year under review over previous year. While in NER, the dealer and retail network has been under expansion during the year under review to further consolidate its feet in the region; your company has started appointing dealer and retailers in the markets of West Bengal & Bihar too. A dedicated team has already been placed for these new and upcoming market areas to strengthen its retail network. A huge marketing and visibility campaign has been put in place to have a better brand visibility and top of mind recall amongst the users of cement in all these markets. With sustained marketing efforts on continued basis, your company expects to put a much better performance during the ensuing year. In addition, your company is also exploring possibility of placing its product in the markets of neighboring countries viz. Nepal, Bhutan and Bangladesh. Your company, through its subsidiary M/s. Star Cement Meghalaya Limited is already exporting clinker to these neighboring countries. Your company is exploring avenues to export cement too in these markets. PRODUCTION AND COSTS DEVELOPMENTS Your company has undertaken cost reduction measures as major thrust area during the year under review. We could achieve reduction of input cost on almost all major raw materials with only exception being packing materials which rose due to rise in global crude prices. We have successfully implemented Online Reverse Auction of major purchased items achieving considerable reduction on cost. Inventory reduction drive was taken up as a measure focus area in order to liquidate redundant and dead stock items of Stores and Spares. Cost of Lime Stone and Shale largely remained unchanged. Cost increase on explosives was offset by better utilization factor of same. CoalCoal being a major cost driver for cement industry has got a very important role in overall cost composition of cement produced. Purchase price of Coal reduced considerably to Rs. 3442/- PMT during the year under review as against Rs. 4,872/- PMT during previous year. However, Coal consumption has also reduced from 17.69% of Clinker manufactured during last financial year to 17.11% during the year under review. This was achieved on account of better quality of coal received. However, specific heat consumption has gone up marginally from 788 Kcal/Kg of Clinker during the last financial year to 806 Kcal/Kg of Clinker during the year under review. Fly AshCement blended with Fly Ash has got dual advantage. On the one side, usage of fly ash is friendly to environment and on the other hand, it results into achieving cost optimization and energy saving. Your Company has been able to source fly ash from multiple sources which has given an edge in terms of optimization of blending and cost both. Your company has made long term arrangements with major power plants of NTPC, Tata Power and WBPDCL. In addition, your company has also made arrangement with its subsidiary M/s. Meghalaya Power Limited for supply of fly ash. This blend of source has not only given an advantage of less dependence on one source but has also resulted into advantage on cost front. Usage of fly ash of subsidiary company has not only reduced average landed cost but also dependence on availability of railway rakes and uncertainty related thereto has reduced to a great extent. During the year under review, your company has produced 14,75,331 MT of fly ash based Portland Pozzolana Cement (PPC) as against 9,71,098 MT during immediate previous year. Logistics & FreightDuring the year under review, Logistical needs of the organization increased many fold with commissioning of Guwahati Grinding Unit and Clinkerisation unit of subsidiary M/s. Star Cement Meghalaya Limited. The expansion of market to areas outside the North East Region also warranted a mix of Road and Rail movement. While additional capacity was to be distributed in the market, we were subjected to inter unit dispatches of Clinker and increased needs of input and raw materials. Your company braved all challenges and prudent planning put in place ensured smooth availability of trucks and wagons. During the year under review Freight Cost reduced to Rs. 1322 PMT as against Rs. 1362 PMT during previous year. This was achieved despite increase in cost of Diesel by 14% in addition to increase in other input costs for transportation industry. With increased capacities, distribution network was developed in West Bengal and Bihar with 24 Warehouses across these two states. Cost effective Railway mode of Transportation was used to a big extent with dispatch of 1.91 Lakh MT by Rail to Bengal & Bihar. Clinker Export to Bangladesh was started during the year by both River Barges and Road Transport. Your company continued to focus on Infrastructure development and in the process construction of a Railway Siding was initiated which is expected to be commissioned in the ensuing financial year. Company has tied-up arrangement to ensure availability of over 400 trucks to work dedicatedly for its transportation needs. Warehouse and Logistics Infrastructure development was also undertaken for Export of Clinker to neighboring countries. Power CostWith commissioning of Clinkerisation unit of its subsidiary M/s. Star Cement Meghalaya Limited at Lumshnong and Companys Grinding Unit at Guwahati, on consolidated basis total requirement of power has gone up considerably during the year under review. Moreover, in the ensuing year and onward with expected improvement in capacity utilization of all the plants including of subsidiaries, the power requirement on consolidated basis is set to grow. The availability of grid power remained a concern both in terms of quality and quantity during the year under review coupled with increase in tariff and minimum demand charges. Keeping this into mind, as also the status of availability of Grid Power from State Electricity Boards, your company has advanced its efforts to towards reducing its dependence for supply of power on State Electricity Boards. Your company has made long term arrangement for supply of power with its subsidiary M/s. Meghalaya Power Limited which has already started its commercial operation with expanded capacity of 51 MW. In addition, Grinding Unit at Guwahati has also been granted permission to purchase power through Indian Energy Exchange (IEX) under Open Access Mode. Although the power cost has gone up from Rs. 5.72 Per Kwh during the FY 2012-13 to Rs. 6.47 Per Kwh during the year under review but on account of reduced dependency for power on State Electricity Board, plant operation remained unaffected. However, increase in cost of power has impacted margins of the Company. INDIAN CEMENT INDUSTRY GROWTH PERSPECTIVE AND OUTLOOK Despite slowdown in nations economy in recent years, as a developing and emerging economy, India still have great potential in infrastructure sector and cement plays a critical role in the growth and development of the country. As a country, our nation is placed second in terms of production of cement in the world. The cement industry has been expanding on the back of increasing infrastructure activities and demand from housing sector over the past many years. Although there has been flat growth in cement demand during the year 2013-14, on the expectation of increased government spending in infrastructure sector a growth of 56 per cent is expected during next fiscal. This is also supported by an expected increase in demand from the rural sector and tier II and tier III cities. Cement production in India is expected to touch 400 million tonnes (MT) by 2020. In next few years Cement consumption in India is expected to rise by 8 to 9 per cent on a year to year basis and industry is expected to regain its momentum and witness a steady market. As a nation, our country has the potential of becoming worlds third largest construction hub in next 8 to 10 years. Apart from infrastructure sector, a major consumption segment of cement in India has been housing sector. Government has also been focused on promotion of low-cost affordable housing. Expected leap in infrastructure and housing sector to boost economic growth and with a plan to increase investment in infrastructure sector to US $ 1 trillion in the 12th Five Year Plan (2012-17), the industry is expected to add a sizable capacity.On the capacity utilization front, in the short to medium term, the industry is expected to operate at a level of 70 to 80 percent of its capacity. However, in the longer term the industry looks promising after a prolonged muted growth years. On the cost front Coal, Power and freight cost are the major cost drivers for the cement industry. Although prices of coal has stabilized in North Eastern Region with a bias towards reduction, prices and quality of coal in rest of country still poses challenges for the cement industry. Stringent environment and forest regulations are other major challenges affecting availability of coal in general and other critical minerals like limestone in particular for cement industry which may ultimately lead to higher mining and procurement cost. To overcome this situation, many of cement plants have started importing coal from countries like Australia and Indonesia and are also exploring possibility of using alternate fuel. Fluctuating Rupee with bias towards depreciation in its value through the year under review has taken a toll on the prices of diesel too leading to increase in freight cost. Railways have been increasing its freight rates from time to time. Timely availability of railway rakes has been another bottleneck. On the power front, availability of grid power both in terms of quality and quantity has remained a concern for cement industry. Poor availability of coal to power plants has resulted into lower capacity utilization and reduced output. Recent developments on allocation of coal blocks and consequential halt on its allocation to coal consuming industries has also affected power generating units across country. On the tariff front, state owned electricity supplying companies have been increasing their tariff and minimum demand charges and despite that they have not been able to meet their Actual Revenue Requirement (ARR). However, on the back of expected growth in countrys economy, India presents a better and promising future ahead for cement industry. CEMENT SCENERIO IN NORTHEAST A VIEW IN RETROSPECT AND OUTLOOK Still with potential of huge investment in infrastructure and housing sector in North Eastern Region, the muted and flat growth in cement demand during the year under review has not left the region untouched. The demand growth was close to 4% in the North Eastern Region during the year under review. This was mainly on account of slowdown in spending in infrastructure sector and increased lending rates in housing sector. Overall inflationary conditions also resulted into lowering down the resources at disposal of consumers at large, thereby decreasing their spending capacity. Increasing costs of construction coupled with depressed resources and uneasy access to funds from financial institutions have resulted in a slowdown in demand for cement from the housing as well as infrastructure sector in the North Eastern Region too. Restrained expenditure in current Infrastructure projects by the Government and drying up of fund allocation for new projects has resulted in the sector stagnating which resulted into flat demand for cement in the sector.